What Your Home Page Must Have To Be Perfectly Optimized
The very first thing that your potential customers will see is your home page. It showcases what your business or brand is all about, the products and services you’re offering, and who you are. It can lead to either a negative or positive first impression that can influence the decision of your visitors whether they will stay and return to your site over time or not.
This is your opportunity to catch the attention of your visitors, as well as build your credibility, and eventually convert them into sales. If you want an epic home page that drives traffic and leads, it is essential to plan and design it thoroughly.
Below are vital steps to consider while constructing an effective, successful, and powerful home page that converts.
Come up with a headline and sub-headline that entices your readers
You have about three seconds to tell your visitors what your site is offering. Your headline should be larger than any other text, simple and clear. Furthermore, it should have no fluff and tell your readers what your purposes are and how you can help them.
Your sub-headline, on the other hand, should offer a short description of your offerings and what you do. Focus in on common pain points for your target readers. Do not simply talk about yourself and avoid too much jargon.
This will let them know right away if your site is the right one for them. If it is, then you will also inform them that your site will be able to help them achieve certain goals by taking more actions on your website.
State clearly what you are offering and why working with you is beneficial to them
Describing who you are, what you do, why you do it, and what answers you are providing to the problems of your potential clients are necessary. Your prospects would want to know why it’s beneficial for them to purchase from you.
Keep your copy easy to read, lightweight, and it should speak your customer’s language. Your business or company’s story should be saved for your “About Us” page. However, you can write in a way that implies what separates you from the rest of your competitors.
This section is also a great way to share the testimonials and feedback of your previous customers. Make sure to point out how you help them with their problems and the advantages of choosing your business. Not only will this information get your visitors excited, but it will also build trust and encourage them to take actions.
Importance of calls-to-action
The goal of your home page is to drive your visitors to explore your site more and go down the funnel further. However, you would want them to move from one part of your site to the next with ease.
Calls-to-action or CTAs can help prompt your customers, visitors, or leads to carry out a particular action. It helps guide them through their journey on your site and directs them to the next steps.
Create at least two specific CTAs that are well-defined for your readers to take once they have landed on your homepage. It can be a link for a free download, free course, or newsletter signup. Ensure that it is valuable and relevant since people nowadays are after things that lead to useful resources and activities that can help solve their problems.
Your homepage should be well-crafted
The key to building your credibility and gaining the trust of your visitors is providing them with a well-crafted homepage. Even with CTAs and a good copy, if your site has a poor design, you will not be able to keep the attention of your audience.
Balance the overall look of your site with just enough words and compelling images. Give your site enough room to breathe by utilizing white spaces. Another thing you have to ensure is that your homepage is responsive, accessible, and looks good across all devices.
Your site should be a combination of enticing content, clean design, and easy navigation that perfectly suits your brand aesthetically. All these are elements of good web design that not only encourage your potential audience to dig deeper at your offerings but they also build trust.
Make it easy for your target audience to connect
Now that your homepage has captured your target audience’s attention and drove them to your CTAs, the next thing you want is to let them know where and how they can connect with you. You would want them to engage and follow your business on your social media channels.
Including the links of your social media platforms and making it simple for your potential customers to find the opt-in forms for your newsletters will make it easy for them to follow and connect with your company. This will not only allow you to get to know them better but continue building and gaining their trust.
It is recommended to place your social icons either at the top or footer part of your homepage since most users tend to scan a page from top to bottom first before reading the whole content.
If you want to build trust, connect with your target audience, and lead them to convert, the first step you need to take is to create an effective, quality home page. Hopefully, you find these tips helpful. Let us know what you think and if there are things we missed by commenting below!
Aileen is a Technical and Creative writer with an extensive knowledge of WordPress and Shopify. She works with companies on building their brand and optimizing their website. She also runs a local travel agency with her family. On her free time, she loves reading books, exploring the unknown, playing with her two adorable dogs, and listening to K-pop.
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