10 Typography Trends to Watch for in 2019
Typography can give your content a tremendous impact. It also provides an extra edge on web design. You can convey any message you want but how to effectively carry it out, is a whole different game. Using the right fonts along with your message will not just communicate it efficiently but will ensure that your readers will be interested enough to read the entire content of your page.
If you are thinking of a way to give your site an instant facelift in 2019, using unique and distinct typography may just be the solution you are looking for. Give your web design a fresh new look without the need to do a complete overhaul by changing its typefaces.
We will see plenty of updates in web designs this year, but you also need to be aware of the current typography trends. Not only will it make your site more appealing to your target demographic but it can also help drive more traffic to it.
How Do I Know Which Font To Use For My Content?
Before we go ahead with the list of the typography that will make an impact in 2019, it is essential to learn how to choose the right one for the type of content you have.
With experience, you will be able to understand which typefaces are suitable to help your site’s traffic and to increase the number of visitors. Nevertheless, you may also want to consider experimenting a little to see how your current audience perceives your site. Try putting yourself in their shoes and see which is easier and feels better to read and understand.
It is essential to base your choice on your brand’s marketing message. Do not just pick a font which you think is cool or simply because you like it.
There are a few options on how you can find new fonts:
⇨ Download fonts online for free.
⇨ Google offers several inbuilt fonts that you can check out.
⇨ If you have the budget, you can hire a professional to custom-make them for you.
⇨ Consider drawing them yourself using the proper tools.
Sounds a bit daunting? Well, if you have no time for any of these, here is a list of the best typography trends in 2019 you may want to consider.
Yes, these oldies are back! They were considered as a challenge to read online, but that is just a myth. They vary depending on how you want them to look, but if you want to add an additional flare to your project, they are a great choice.
Serifs come from fancy flourishes to simple squares and have a lot of charm and personality. It will surely enhance a simple design and those sites that utilize space properly.
Handwritten typography will provide a personal touch to the message you want to convey to your visitors. It also gives your readers a free-flowing reading experience. Although they may not be ideal for corporate use, they are a fantastic way to reach out to your target demographic personally. This font style is definitely here to stay for years to come.
Where to use handwritten fonts:
⇨ Logos if you want to communicate a particular personality using typography.
⇨ Use serifs in your social media graphics if you want to create something fun and personalized.
⇨ They are also suitable for promotional materials such as mugs, pens, t-shirts, etc.
Variable fonts emerged in 2018 thanks to the efforts of giants Adobe, Apple, Google, and Microsoft. This mind-blowing font acts like multiple fonts, wherein the transition between weights are non-discrete and smooth. It also provides constant variation along transformations like width axis.
It is still on its development stage and designers are still exploring its usability and capacities, but it may improve how we work in 2019.
Vintage and Retro
Vintage typography has always been popular. There will always be a spot reserved for these classic and timeless fonts. They have the appeal of the handwritten style which draws readers in, and many of us are more or less familiar with them already.
What makes these typefaces great is that you do not need to go the extra mile to put a touch of written look to your typography.
The rise in popularity of watercolor fonts goes along with the handwritten type since they complement each other. Before, watercolors have been mainly used on website backgrounds. However, in 2018 they stole the spotlight and are expected to continue on in 2019.
Watercolor fonts give a touch of polished style and femininity to any design. They also evoke a sense of coolness and calmness which adds a cozy vibe. They are ideal to use for the following:
⇨ Content background.
⇨ Graphics for your social media.
⇨ Background for your company or brand logo.
⇨ Promotional materials.
Show your creative side by mixing up your fonts. Using multiple fonts can draw in readers and make things more interesting for them. This is a more simplified version of the 2018 trend of mixing varying letter sizes and fonts.
This coming new year, it will be more about achieving an overall design with harmony combined with a bit of a disordered look. We will see the composition of paragraphs and sentences more unified. The key here is to ensure that the fonts will look great with your content.
In the past couple of years, there has been a demand for geometric fonts. With their rounded edges and precise straight lines, it is another typography trend that is here to stay.
They work great for giving your projects a futuristic vibe while keeping your content readable. They also have a clarity to them making them perfect for logo and branding designs. Geometric fonts have improved throughout the years and offer users with plenty of creative opportunities, so there is nothing stopping them in 2019.
Text Over Images
It is no longer uncommon to see images with text over them. Thanks to numerous mobile apps that you can download for free, creating them has never been easier.
As we head on to another year, this trend will still be unstoppable. However, designers will be more aware of their font selections to ensure that it goes well with the image and the message they want to convey. You do not have to be armed with professional skills to do this the right way. As mentioned, there are many tools that you can use to create templates that look professional.
Images Over Text
As we bid goodbye to 2018, we will also do the same thing with websites that looked flat and boring. People are always looking for impressive sites with that wow factor.
By adding layers to your designs, you will achieve interesting and eye-catching visual effects. Furthermore, it offers a unique three-dimensional effect on the perspective of your readers. So it is no surprise that web design companies, photographers, and graphic designers alike love this typography.
We have been using monochromatic fonts for far too long. It is time to put a little color on our screens. They may not be as flexible as black and white typefaces, but it allows you to bring out your creative juices. You can incorporate and play around with textures, gradients, and even graphic effects that are rather complex. It is surely a great way to stand out in a sea of monochromatic typography.
Aileen is a Technical and Creative writer with an extensive knowledge of WordPress and Shopify. She works with companies on building their brand and optimizing their website. She also runs a local travel agency with her family. On her free time, she loves reading books, exploring the unknown, playing with her two adorable dogs, and listening to K-pop.