Why You Need to Optimize The Title And Tagline Of Your Website Right Now
There are countless websites with more and more launching every day. The amount of competition is overwhelming, especially if you are new to building and managing a site. You would want yours to stand out and get traffic as much as possible. But how do you do this?
The first things that your visitors will see are your page’s title and tagline. If you want your blog or website to get noticed, the first thing you need to do is to come up with an attention-grabbing title and unique tagline. You want to make sure that you will have an impact right away. If you want to have an edge over your competition for your target demographic, the main focus of your title and tagline should be your brand and its purpose.
In this article, we will take a quick look at how titles and taglines affect your site. Moreover, you will learn how to optimize them for search engines and define what your niche or brand is all about.
Titles and Taglines Further Explained
Titles and taglines introduce the content of your page to your visitors. They are typically placed on top of the page on a lot of WordPress themes. They embody the entire essence of your website. If they are not written correctly or you leave them empty, it may provide your visitors with a negative outlook. It can also lead to confusion on what your site is truly all about resulting in people losing interest in it. Read our article about the Crucial Reasons Users Leave Your Website.
Technically speaking, these are a clever approach to communicate with your target audience and create a brand awareness worldwide. When you combine a strong title with a definitive and clear tagline, you are sure to capture the attention of your target audience. Coming up with a well-crafted and well-thought-out title and tagline combo may take some time for some, but your efforts will be worth it.
Your website can be identified by its title. It is also a way to inform people what the website is all about and what separates it from the competition.
On the other hand, a tagline completes the context of the title in a subtle manner while providing additional context to your site’s aims and target demographic. You can also utilize it for slogan advertisements.
How to Optimize your Site’s Title and Tagline
When it comes to branding any website, it is essential to come up with a suitable title first, and then think of a tagline that best compliments it. After that, you can start optimizing them for SEO purposes.
Choosing the title of your site.
This is the part that most of us find a little scary since it is the first thing that your visitors will see, so it has to be just right. The key here is to always think of the title as your brand and a way for your audience to recognize it among the millions of sites out there.
Make it as clear and as strong as possible. No matter what your site is about, whether it is an e-commerce shop, a personal blog or an online portfolio, people should clearly understand its goals through your title. Furthermore, it will be easier for you to come up with a number of potential titles once you grasp what your website is all about.
If you are still having a hard time even after hours of brainstorming, you may want to try the following:
Use the right adjectives or phrases that best resonate with your brand or what you do.
You can also be informal but keep in mind to balance the formal and informal aspects if what you have is a company site.
You may also want to invent unique words relating to your niche, brand or what you do, or intentionally misspell them. Take B3Multimedia for example! There is always room for creativity.
If your site is an online portfolio or a personal blog, you may consider using your name. This may seem a little too forward, but it is a strategic move that will enable you to establish yourself as well as your power as a brand. There are a lot of bloggers out there who created a brand on their name and succeeded in doing so.
A perfect example is joshhall.co which uses the tagline “Hey! I’m Josh”. It’s simple, straight forward, and it works! Josh Hall’s blog is currently one of the most sought after blog of web designers today.
Creating an impact with your tagline
Coming up with the perfect tagline is just as tricky but more challenging. You may want to try to play things up a little, but it is essential that it sums up the entirety of your site. Although a witty pun that may puzzle your readers sounds cool, it will be better to create a tagline that describes your website concisely.
In marketing, a tagline is referred to as a sole selling proposal which shows your audience what benefits they can get from visiting your site. It informs them that your site is relevant to them.
Having a good tagline can drive traffic to your site. It also creates an impact that helps readers remember you. Here are things you need to keep in mind when creating one:
→ Short but sweet.
You can create an effective tagline with an immediate impact by keeping it short and sweet. Also, long taglines will not entirely display in search results anyway since they will only show 60 characters or less.
→ Avoid repetition.
Taglines add power and provide context to your title. Elaborate instead of repeating and copying your title.
→ Insert keywords.
Score high in search results by placing high-ranking keywords of your niche. Make sure to place them carefully and naturally at the beginning of your tagline.
→ Uniquely yours.
Check out the taglines of your competition and express things about your niche that they do not mention. Make it unique, catchy, and straight to the point, if you want to stand out.
Keep in mind that understanding your target audience and readers as well as knowing the benefits you are offering them can help you come up with a suitable tagline for your website.
Why are Titles and Taglines Crucial?
With the sheer volume of posts created online each day, you have to combine uniqueness and precision if you want to survive. Aside from seizing clarity, your site’s title and tagline can help you reach out to your target demographic easily. Moreover, it can also help improve your site’s SEO.
We hope you find this article helpful in your quest of creating the perfect title and tagline for your website. Let us know what you have come up with by sharing it in our comment section below! Good luck!
Aileen is a Technical and Creative writer with an extensive knowledge of WordPress and Shopify. She works with companies on building their brand and optimizing their website. She also runs a local travel agency with her family. On her free time, she loves reading books, exploring the unknown, playing with her two adorable dogs, and listening to K-pop.