The Latest Instagram Marketing Strategies To Follow In 2020
Since its launch in 2010, Instagram has slowly made its way to the top to become one of the most relevant social media platforms today. In fact, it is just a few steps behind YouTube and Facebook. And with more than 500 million active users daily and one billion monthly, it offers businesses with excellent social media marketing opportunities. It also allows you to present your products and services in an attractive and organized way.
As we enter a new decade, Instagram has proven that it’s more than a simple social platform. It’s an economic channel that fuels both startups and major brands. The popular social media platform has a massive user base that’s hard for marketers and brands to ignore.
Here’s a quick look at IG’s numbers:
• It has more than 25 million business accounts and around 2 million advertisers each month.
• About 44% of its active users use the channel for discovering and researching various brands.
• Meanwhile, 53% of IG users typically follow the accounts of their favorite brands.
• There are more than 95 million new posts created every day on Instagram.
Instagram lets you build your followers through paid and organic methods. Nevertheless, the thing that matters the most here is sharing and posting original, engaging, and relevant content.
So if you want to take advantage of its potential, here are essential marketing strategies and tips that can help you achieve all your 2020 Instagram goals.
The Importance Of Optimizing Your Instagram Bio
The first thing that IG users will see is your IG bio once they visit your profile. It’s that little area under your username containing details about your brand and any content you want to share. You want to make this part engaging for users by creating a captivating yet informative bio.
With that in mind, here are some things to keep in mind when making your Instagram bio:
- Use the name of your business as your username and full name. If it’s not possible, then utilize your business name’s most recognizable par at the very least.
- For your profile picture, make sure to use your logo. Keep in mind that it’ll be cropped and shown as a circle.
- Your bio should be a summary of how your company helps people. It should have a branded hashtag, a CTA, or a purpose to make your visitors click the URL.
- Include a URL directing users to a landing page or product you’re currently promoting.
- To get further in-depth insights, change your account to business.
Images and videos are the main content source of IG. These posts are what can help you create a character for your brand. Thereby, authenticity is the most vital element of when crafting your content. Once your visitors land on your page, they should be able to understand the message of your brand and what it’s all about, giving them a reason to stay loyal.
Stick To The Aesthetic Of Your Brand
Since Instagram is a visual social media platform, your posts should form a consistent brand. Doing so will show your visitors what they can expect from you while increasing brand awareness.
You may want to consider using filters and presets so that your content will have the same look. Likewise, you can capture images of what you want and then modify it to fit your brand during the editing phase.
You can balance your profile if you know where every image should be placed accordingly. Moreover, you can alternate minimalist and simple posts in between more elaborate ones.
There’s more to branding than simply visuals. Your image captions should also fit your brand. Another part of your brand are the accounts you’re engaging with and following, so make sure to be wise on this.
Your content should also apply to your products or services. Although posting unique videos and images from time to time is okay, your visitors must identify your offerings right away upon landing on your profile. Make sure they don’t have to waste precious time searching for it.
Consumers prefer to see brands posting content about their products rather than unnecessary posts. Additionally, the new algorithm of Instagram no longer distributes posts in consecutive order. Instead, the platform categorizes them now according to their significance to each user. Hence, ensuring that all your posts cater to your target audience is vital.
Use Appropriate Hashtags
Instagram is well-known to have a very powerful hashtag game. Its algorithms employ hashtags to suggest content to their users and to help them discover profiles based on their interests.
IG users can search for content through the Discover tab of the platform based on hashtags. Also, they now have an option to follow any hashtag they like similar to Instagram profiles. And those published content utilizing these hashtags will pop in the follower’s feed.
The latest algorithm of this top social media platform requires you to maintain a particular level of activity if you want your posts to show up on the feeds of your followers. So if you want to get more likes, be more active.
Instagram business accounts should post at least once a day on average. Avoid posting excessive content as this may cause your followers to unfollow you because of spamming or annoyance.
Furthermore, according to studies, the perfect time for business accounts to post is on Wednesdays at about 3 pm. This is when community engagement is at its highest, which can result in more comments and likes.
Think About Your Audience
If your brand is already established, you’ve probably identified your audience already. So from here, consider how they specifically relate to Instagram marketing.
The questions you need to think about are the following:
- Do they belong in any IG community?
- Which hashtags are they using the most?
- What kind of Instagram content engages them?
Identifying what your audience likes can be quite challenging. What you can do in this case is to pay close attention to those who watch your stories, tag you, follow or comment on your posts. Additionally, try to visit the profile of your competitors to see those who are engaging with them.
It’s important to keep your posts as creative as possible. This will give your followers a reason to buy your products or services. Make sure your posts are clear, informative, and very interesting.
Another excellent way to keep the attention of your customers is to ignite an emotional response from them. Showcase your offerings, and then let them know that its stocks are limited. This will instill fear in them that they’ll miss out on a fantastic product if they don’t act right away. If you’ll create a sense of urgency, it will lead your customers to purchase right now rather than doing it later.
On top of that, consider having giveaways to increase engagement and followers. You may want to offer users something in return to them following your IG business account and interacting with it.
Use IGTV To Your Advantage
IGTV lets you post videos for up to one hour long, which beats the 60 seconds max for regular posts. This will give your business the perfect opportunity to post and share promotional videos or other content on a social media platform aside from YouTube. Moreover, it makes things easier for you and your customers, since it allows for a variety of content to be placed in one convenient platform.
Make The Most Of IG Stories
IG stories are only available to view for 24 hours. Nevertheless, you do have an option to add them to your highlights. This is a fantastic way for you to post something that you only want to be up for a short period. You can create a poll with it, as well as countdowns, or Q&As. It also serves as a chance for your audience to voice out their opinions and suggestions.
What’s more, IG allows you to link your websites in your stories. Users can simply swipe up and the link will open up to a window, leading them to your website easily.
This is also a great way to provide your visitors with easy access to your promotional codes. They only need to swipe up to get to your shop without requiring them to enter any code. Since it presents convenience and efficiency, it will encourage your customers to purchase your products.
Collaborate With Influencers
Teaming up with influencers for your social media marketing will introduce your brand to a broader and new audience. Influencers will create and post content about your brand and products in their accounts. You may give them a set of guidelines so that their post is suitable to your brand without off-setting theirs.
If you have a limited budget, start collaborating with micro-influencers. Their following may be small but their engagement is high. It’s especially a good strategy if their audience is within your niche. However, be honest with your followers if the influencer marketing post is paid. Likewise, avoid requiring influencers to leave a positive review for your brand.
Your Instagram posts should be well-thought-out with beautiful images, relevant hashtags, and interesting captions. It’s also crucial to post and engage with your followers regularly.
However, not every Instagram strategy will work for you. The key to success is staying true to your brand and making your feed cohesive. Also, do not be afraid to experiment with various types of content until you find something that works well with your brand. If you find this article helpful or if you have other tips to share, do not hesitate to leave a comment below.
Aileen is a Technical and Creative writer with an extensive knowledge of WordPress and Shopify. She works with companies on building their brand and optimizing their website. She also runs a local travel agency with her family. On her free time, she loves reading books, exploring the unknown, playing with her two adorable dogs, and listening to K-pop.
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