Happy Diwali Everyone!
Light your candles because Diwali, the Hindu festival of lights, has just started! It lasts for five days which this year fall between November 5th and 9th. The Hindu all over the world celebrate the coming of a new year when good defeats evil and light conquers darkness.
Disclaimer: India is a vast country rich in cultural traditions which vary by region. It would be impossible to explore all of them in such a short article.
At B3Multimedia we’re celebrating Diwali because our own talented and hard-working web developer, Nilesh Mokani, comes from the vibrant city of Surat in India. Let us tell you a bit more about this beautiful festival of bright lights!
November 5th: Dhanteras
Everyone who didn’t clean their house in preparation for Diwali does it thoroughly on this day. In the evening, Lakshmi Puja, a festival devoted to the Goddess of Wealth and Prosperity, Lakshmi, is held. Small clay pots holding oil are lit and kept burning for the whole night to drive away evil spirits.
November 7th: Diwali
Diwali is celebrated on the darkest night of the lunar month. Hindus brighten it up with candles, lanterns, and fireworks to signify light’s victory over darkness. They celebrate together with their families, feasting on delicacies and worshipping the goddess Lakshmi and other deities together. They invite Lakshmi to their homes to bless them with prosperity for the upcoming new year.
November 8th: Sal Mubarak
Saal Mubarak is the Hindu Gujarati greeting expressing good wishes for the New Year. It’s the first day of the first month of the Hindu lunar calendar. The Diwali festivities continue as Hindus visit their families and feast together, light bright lights, and celebrate. It is customary to wear new clothes on the New Year’s Day.
November 9th: Bhai Dooj
Literally translated as “brother’s day”, Bhai Dooj is devoted to celebrating the bond between brother and sister. On this day, sisters invite their brothers for a meal, give them gifts, and bless them with health and prosperity.
We’re wishing happy Diwali to all our friends from India! On this occasion, we’d like to offer all our customers a special discount. Use the code diwali at checkout to get your 10% discount for any Divi product you’d like!
Edyta, also known as Englishwriterka, is a Copywriter and a Creative Writer. She takes pride in creating the textual identity of Polish brands abroad. In her free time, she writes a Young Adult novel in English and takes care of her family, which has now four members, including a puppy. She is Silesian, lives in Poland, writes in English, and loves all things Korean. The world is her mollusk.
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