Facebook Marketing Strategies That Will Still Work In 2020

With 2.5 billion active users every month, Facebook is an excellent platform to reach a wide audience in a very engaging and targeted manner. Likewise, it’s a useful platform that can help generate more leads and increase the sales of your products or services, regardless of your industry or niche.

In terms of marketing opportunities, Facebook has been known across the world as a powerhouse. For this reason, many businesses rely on the platform’s marketing potential to increase brand awareness and gain loyal clients.

But these days, it’s quite challenging to get noticed because of the declining organic reach of the channel. This means that all the old Facebook marketing strategies and tips you’re applying may not be as successful today as they were before.

Nonetheless, Facebook remains one of the most popular social media channels to not only connect with current customers but engage new ones as well. So with that in mind, here are ways on how you can take advantage of Facebook Marketing in 2020.

Let Your Presence Known

Facebook is continually evolving, and it seems like there’s new content posted every second for people to consume. You must commit to your marketing strategy if you want to be a part of the action.

What you can do is to post fresh content consistently to the FB page of your company like videos and images. Make sure that every post links back to your official website. Also, you may want to post special deals or offers, news about your latest products or services, and take advantage of Facebook Live by doing live streams.

All your effort to generate leads and grow and nurture your audience is free. Nonetheless, make sure that you can gain from these opportunities by offering a lot of useful info. Doing so will not only attract but keep your customers interested as well.

The Content You Post Should Vary

According to most marketers, content marketing is one of their main priorities for their inbound marketing. However, a lot of them apply the methods that have previously worked for them continuously, even if it leaves them with not enough opportunity for growth.

To ensure you have a dynamic content marketing, you may want to adopt the following approach:

  • 70% of your content should be original material
  • 20% should be shared content that your audience will find relevant
  • 10% should be a self-promotional content

Also, it’s a good idea to include various types of posts. Consider using GIFs, images, polls, text, and images in your materials. The majority of successful brands today usually publish between 4 to 5 posts daily comprising various media and content types. According to studies, the rate of engagement of a brand tends to drop significantly if it only posts once every day.

Create Engaging Facebook Stories Ads

Almost all social media have incorporated their platforms with the Stories features. In comparison to videos, Facebook Stories ads enable you to reach your audience in a fullscreen, immersive environment and drive business results. Likewise, users or the channel consume stories at a more responsive rate than other kinds of posts.

To get the most out of it, try to a message that appeals to the emotions of your audience at the start of your story. Then to enhance its narrative, add a voice-over or music. And for the best possible results, make sure to apply the vertical full-screen design with both static images and video.

Utilize Facebook Messenger Ads

Facebook Messenger ads offer a huge opportunity for businesses and marketers alike. According to Facebook, about 20 billion users are engaging in messages with business monthly.

However, you can’t simply pop up in the private messaging space of someone. What you can do is to employ Messenger ads to target those who took the time to watch your video ads instead.

Additionally, you may want to consider adding a Facebook pixel to your site’s FAQ or shopping cart. That way, you’ll be able to send your clients if they’ll exit your page if without buying anything or if their questions are not answered.

Focus On Video Content

As they say, a picture paints a thousand words, but a video can tell ten thousand words. In 2020, videos will continue its domination of the online world, including digital marketing. What does this mean? It means that it’s no longer enough to simply use attractive images to catch the attention of your visitors.

So reconsider your strategy if you’re not yet incorporating your Facebook marketing approach with videos. Likewise, you’re probably already behind your competition if you haven’t picked up on video content.

Respond To Your Audience

One of your goals is to post links that directly lead people to your website, products or services to ensure your business runs successfully. However, many businesses provide their potential clients with little to no engagement.

It’s crucial for any business to respond to those people who are inquiring and engaging about their company and offerings. Doing so will let your audience know that you value their opinions and you’re keeping your line of communication with them open.

These actions are what will make your potential clients click your links while at the same time increasing your chances of turning them into loyal ones. Plus, users will keep you on their minds when you engage with them on your FB page, which in turn, gives you a competitive edge.

Messaging App Marketing

Whatever your business, niche, or industry is, competition is tough, and it’s steadily growing. Because of this, marketers and businesses are applying all sorts of marketing strategies to retain and attract clients.

People have a myriad of options and choices. And if your company doesn’t provide excellent customer service or positive user experience, they will not stick with you. They’ll bring their business somewhere else.

This makes it even more vital to utilize Facebook in your customer service efforts and deliver a better UX. Here’s how you can do it:

  • Let your audience know right away about what you do and who you are adding a description on your FB cover.
  • Adding a CTA button enables your user to complete a goal muck quicker.
  • Give updates by hosting a weekly q&a session with your users.
  • Ensure that you have a customer service specialist available every time for those who want to get in touch with your company.

These are the Facebook marketing tips and tips that will work this year and beyond, as well as help you succeed in the popular social media platform. If you find this article helpful, let us know by leaving a comment below.

Aileen Cuaresma

Aileen Cuaresma

Aileen is a Technical and Creative writer with an extensive knowledge of WordPress and Shopify. She works with companies on building their brand and optimizing their website. She also runs a local travel agency with her family. On her free time, she loves reading books, exploring the unknown, playing with her two adorable dogs, and listening to K-pop.

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