Every company depends primarily on being a recognizable brand on the market. It pays to stand out and get the attention of as many consumers as possible. Every entrepreneur needs to create their own brand so that it is unique and popular. 

What is a brand?

A brand is a trademark – original, unforgeable, a “one of its kind” conglomerate of the name and graphic symbol which will always awaken associations with this particular company. An entrepreneur signing up with a brand guarantees its quality. Similarly products without a name are often considered unprofessional, hence the creation of a ‘good-brand’ becomes the ground of business success. For example, in the mid-80s a ‘good-brand’ was combined with luxurious clothes and indicated high social status. Therefore, the brand doesn’t only affect the manufacturer, but also the consumer.

Brand value is measured on the basis of customer awareness. That is why it is extremely important to build brand awareness or branding. Branding is a marketing technique involving the creation of the brand and consolidation of its positive image in the minds of consumers.

What Is Brand Awareness?

Brand awareness is achieved through an appropriate choice of name, logo, slogan, web site address, general appearance and design of media marketing materials that will be uniquely associated with a particular company. Therefore, the company must stand out so that the customer can notice its existence and want to use its services or purchase its products. The entrepreneur should for a moment change places with a consumer ‘I’m a client, so what attracts me? What do I like?’

Contact with a customer once is not enough, the manufacturer must fight for loyalty, remain in the mind of customers so that in the future they will reach for their products first and recommend them to their friends. This way, not only the brand awareness is created but also the circle of loyal customers grows. The company becomes popular and trustworthy which is a very important factor in branding.

Branding is often associated with global advertising and a huge financial outlay. However really good branding begins when the company has an idea of itself. Building a brand awareness is nothing else but a demonstration of creativity and controlling the human minds by associations. Branding begins when a consumer upon hearing the name associates it with the product, when seeing the logo matches it with the manufacturer. Branding works when the customer connects with it.

A positive brand should give a sense of satisfaction and fulfillment, not only to the entrepreneurs, but also to the customer. Thanks to branding the company gains customer confidence which is so important in business. Hence branding is primarily creativity, building an association network among customers and consequently gaining their respect.

Below are a few worth seeing examples of branding:

 

 

To see more beautiful and effective branding examples visit our Pinterest profile.

 

B3 Multimedia Solutions is a creative studio based in Portarlington. We specialise in high quality design projects where the professional presentation of business or organisation is paramount.  We help to  build businesses from scratch with a delicate blend of cohesive branding, creative  design solutions  in both online and offline marketing channels.
Our primarily focus is on the small and medium businesses. This is the segment that indeed needs our services to survive. Our company creates effective marketing communication to help your business present an attractive, equalized brand image.

Shares

Pin It on Pinterest

Share This
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL1N6X0ZpNGh6bFdvP2F1dG9wbGF5PTEmc2hvd2luZm89MCZ2cT1oZDcyMCZjb250cm9scz0wIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL0l4NDZjTmNPMFlvP2F1dG9wbGF5PTEmc2hvd2luZm89MCZ2cT1oZDcyMCZjb250cm9scz0wIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==
Are You Ready To Succeed?
If you have any questions or would like to find out more about our services please fill out this form and we will get back to you as soon as possible.
Your Information will never be shared with any third party.
Get in touch
We are ready to talk about your project. Please leave your message and we will get back to you shortly.
Your Information will never be shared with any third party.
Write a review
We would love to hear your feedback. Please take a moment and fill out this form.
Your Information will never be shared with any third party.
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL2ZrcURZbVRZVVowP2F1dG9wbGF5PTEmc2hvd2luZm89MCZ2cT1oZDcyMCZjb250cm9scz0wIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==
Your Information will never be shared with any third party.
Thank you!
Your email has been added successfully.
FOLLOW US
Server settings:
Requirements
  • PHP 5.6 or later
  • upload_max_filesize (256M)
  • max_input_time (300)
  • memory_limit (256M)
  • max_execution_time (300)
  • post_max_size (512M)
PHP.ini Settings:
  • php-xml or/and php-dom
  • XMLReader
  • PHP CURL module
PHP Modules:
  • allow_url_fopen
  • allow_url_include
A regular license allows an item to be used in one project for either personal or commercial use by you or on behalf of a client. The item cannot be offered for resale either on its own or as a part of a project. Distribution of source files is not permitted.
Extended license
An extended license allows an item to be used in unlimited projects for either personal or commercial use. The item cannot be offered for resale “as is”. It is allowed to distribute/sublicense the source files as a part of a larger project.
Regular license
License details
Subscribe Now
Join our mailing list to receive the latest news directly to your inbox.
    
DiviEstate
Premium WordPress Divi Child Theme for real estate professionals, experts & agencies.
Testimonial Slider
Testimonial Slider is a highly customizable Divi Plugin that will help you add a slider of various testimonials received from customers, partners or valuable users.
Bruno
Premium Divi Child Theme
BRUNO is perfect for various business domains such as web design, online courses, coaching, agency, finance and many more.
Adventure: A Free Divi Layout