12 Free & Proven Ways To Help Increase Your Website Traffic
Any entrepreneur or marketer will tell you that getting more customers is what they want more than anything in this world. And usually, the next thing that comes after that is to generate more traffic to their website, which, in turn, allows them to acquire the highest outcome and produce leads.
Website traffic is the lifeline of all online businesses. If you’re not getting any traffic, all the effort, money, and time you put in creating your stunning website will simply go down the drain. And that’s because your potential customers are not there to see it, which is not good for business.
Once your site is getting enough traffic, you can start basing the optimization of your pages and content to the behavioral patterns of your target demographic. But before you can do that, make sure to apply these ways on how you can increase your site’s traffic.
But First, Why Do You Need To Increase Your Website Traffic?
Website traffic is not only a vital indicator of the growth of your business, but it’s its driver as well, which can help you with the following:
- Collect insights about the decision-making of your audience.
- It enables you to see if your marketing efforts are doing well or not.
- Helps develop your site SEO and its credibility in search engines.
- Site traffic allows you to generate more leads, boost conversions, and acquire new customers.
But before you can take advantage of these wonderful benefits, you need to properly drive traffic to your site. And not just any traffic, but your focus should be on driving quality and organic traffic. So keep on reading to find out how.
Implement A Good SEO
Nowadays, if you’re not knowledgeable about SEO, then you’re not doing yourself any favor. Do your research about the distinctions of SEO to ensure that you’re applying the right type of strategies that drive traffic. Aside from not wanting to break or bend SEO rules, it’s crucial to understand it so you can boost your results.
Target Long-Term Keywords
Once your popular and high-intent keywords are in place, target those long-tail keywords as well. These are what the majority of online users apply when doing web searches. It means that if you’re incorporating them in your SEO efforts, then you’re missing out.
Recognize That Content Is Still King
Content marketing is still a great long-term way to increase website traffic, even if the results do not happen overnight. But keep in mind not to stuff your pages with keywords to improve its search engine result page ranking (SERP). Although creating SEO-friendly content is essential, Google’s algorithm prefers high-quality content more.
And if you think you can outsmart the algorithm of Google with keyword stuffing to increase your ranking, think again. This may have been true in the past, however today, it has become not only ineffective but Google may penalize your site for it.
Moreover, your readers will most likely share content if it’s high-quality. This, in turn, can result in plenty of backlinks to your site, which will improve its SERP rankings and drive a lot of organic traffic.
Take Advantage Of The Power Of Social Media
Producing amazing content and hoping that people will find you is not enough. Hence, you need to be proactive. being active on social media platforms is an excellent way to promote your content, engage with your audience, drive more traffic to your website.
While it’s true that it’s a must for online businesses these days to have a Twitter account and Facebook page, you shouldn’t discredit the other channels. For example, if your business is mainly B2B, then you can find a plethora of leads on LinkedIn. On the other hand, Instagram allows your pictures to speak for your brand.
Keep in mind that it’s becoming even more difficult than ever to achieve an organic reach on Facebook. So if you’re looking for one of the most cost-effective means to reach your target audience, consider expanding your website’s social media footprint.
Use Hashtags When Posting
When you add hashtags on your content promoting your blog posts and pages, you’re increasing your reach. Aside from your network, your website will be discovered by those searching for the products and services you’re offering. Hence, you’re getting more free traffic to your site, the more people see your links.
Design A Clever Landing Page
A landing page plays a major role in your SEO or AdWords campaign. It serves as the primary frame of your website with many elements. One such element is your content. When creating your landing page, make sure to incorporate it with all essential elements. These include a headline, sub-headline, videos, images, CTAs, case study, and testimonial.
Benefit From Email Marketing
Email marketing may be a traditional content marketing strategy, but it’s a digital marketing trend that’s here to stay. It has withstood the test of time and remains a valuable marketing approach. Thereby, you need to make it a part of your advertising structure.
No doubt, one of the best ways to stay in touch with your clients is by sending out newsletters regularly and promoting your latest offers through emails. Likewise, it can help drive traffic to your site.
Your email marketing should provide customers with relevant information, as well as links to your website pages where they can learn more. You can link back to landing pages of your special offers or blog posts you’re promoting. However, ensure that you’re not bombarding those in your email list with too many newsletters or they’ll hit that unsubscribe link.
Additionally, the subject lines of your email should be well-thought-out. These will massively influence the decision of your readers whether they’ll open your email or not. Your emails will not generate traffic to your website if they don’t get opened.
Guest blogging is not a one-way street. Aside from posting your content to other people’s blogs, you can invite those within your niche to blog your site as well. They usually share and link to their guest post, which may likely deliver new readers to your website.
Keep in mind that your content must be original and high-quality and without any spammy Link. Google does not like spam and low-quality blogs.
Make Your Website Mobile-Friendly
Searches on mobile phones have surpassed those made on desktops. Since 2015, the trend continues, thanks to the development of more sophisticated and much faster mobile devices. So it’s no surprise that Google made mobile-friendliness of a website a part of their SERP rating.
Aside from this, optimizing your website for mobile can also help establish consumer trust and the possibility of users recommending your business to others. According to Google, almost 90% of online users are likely to promote a brand after they had a positive user experience on mobile. We may be living in the digital age, but nothing beats the power of word of mouth.
The Need For Speed
Page speed is another factor that will have a massive impact on your user experience and search result ranking. Who wants to sit around and wait for a page to load? In fact, around 40% of online users will abandon a website if it takes longer than three seconds to load.
If you think that your pages are loading slow, check which elements are slowing it down. Take a good look at your image size as this is one of the culprits affecting page-load times. Also, make sure to read our guide on how you can boost the speed and performance of your website.
Evaluate Your Site Analytics Data
One of the most invaluable tools you can use is Google Analytics. It can provide you with data on almost all aspects of your website, including visitor demographics and which pages are popular among your readers.
Pay close attention to your site’s analytics and utilize the information to your content and marketing strategies. Also, keep an eye on your most popular pages and posts, as well as examine visitor data to learn when and where you’re generating site traffic.
Launching an online business these days is easier. However, its biggest drawback is that it makes it even more challenging to stand out from the rest. So by applying these strategies on how to increase website traffic, you’ll be able to beat out your competition and achieve first-page ranking on search engine results. If you find this article helpful, let us know by leaving a comment below.
Aileen is a Technical and Creative writer with an extensive knowledge of WordPress and Shopify. She works with companies on building their brand and optimizing their website. She also runs a local travel agency with her family. On her free time, she loves reading books, exploring the unknown, playing with her two adorable dogs, and listening to K-pop.
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