Increasing numbers of firms around the world have realised the growth potential of selling their products online through the World Wide Web. Having an e-commerce website is a way of selling your wares without borders and can be significantly cheaper than setting up traditional bricks and mortar stores in key locations around the world.
In fact, because of the global and limitless nature of the Internet, you can technically sell to your global customers 24 hours a day, 7 days a week! However, as with traditional bricks and mortar stores, the way that your “store” is displayed to the general public can have a big impact on whether you are likely to attain high levels of sales through it or not.
By following these top 5 tips, you will be able to benefit from having an e-commerce website that virtually sells itself!
1. Make your product images stand out
You only have a few seconds to grab the attention of your visitors, and one thing everyone will always be drawn to first on a web page is imagery.
It is important that your product images stand out, because customers will scrutinise what a product looks like before they go on to read the text description of it.
Using small resolution, blurry or just downright awful products images will not help you to sell your products! If your camera skills are lacking, hire a professional product photographer.
2. Use “nice” prices
Have you ever wondered why most organisations sell their products with “.99” at the end, rather than rounding it up?
The answer is simple. Because of the way our minds process information, “99.99” is a bargain compared to “100.00”, for example. Even though there is no significant cost reduction in the price, your e-commerce website is far more likely to sell higher volumes by conforming to this simple yet effective pricing scheme.
3. Offer multiple payment choices
I am still shocked by the number of websites that offer just one way for customers to pay! A lot of smaller online merchants offer PayPal, as it is much easier to set up an account with them rather than going down the traditional payment gateway and merchant route that bigger e-commerce websites use.
The trouble is, some people might not want to pay by PayPal, and would instead prefer to pay by debit or credit card, or even bank transfer if they are business customers.
4. Give your customers a tax breakdown
If you run a business and you need to purchase supplies from an e-commerce website, there are certain taxes that can be reclaimed depending on the type of business (such as VAT).
Some online sellers are notorious for not displaying proper tax breakdowns as it means customers would then have to contact the seller afterwards to request a “proper” sales invoice.
5. Optimise your e-commerce website
Last, but not least, give your website a good dose of SEO (search engine optimisation)!
Your customers are more likely to find you because they are searching for a particular product, or type of product, rather than entering your company name or URL in their web browser address bar.
B3 Multimedia Solutions is a creative studio based in Portarlington. We specialise in high quality design projects where the professional presentation of business or organisation is paramount. We help to build businesses from scratch with a delicate blend of cohesive branding, creative design solutions in both online and offline marketing channels.
Our primarily focus is on the small and medium businesses. This is the segment that indeed needs our services to survive. Our company creates effective marketing communication to help your business present an attractive, equalized brand image.