Build Trust On Your Website With These 9 Strategies
Your target audience and potential customers are more likely to purchase your products or services if they trust you. Trust also leads to customer loyalty, which means that people will not only buy from you again but recommend your business to others as well.
Trust is everything in the world we live in. In terms of building trust, it won’t matter how engaging and compelling your content and CTAs are or how fast your page loads. If your site visitors doubt your trustworthiness, they’ll leave your website and bring their business elsewhere.
You need to keep in mind that the first impression is vital in turning your leads to potential customers. So make sure to gain the trust of your audience immediately. So how do you build online trust with your target audience? Keep on reading to find out.
Let Them Know Your Website Is Secure By Using HTTPS
Using HTTPS is one way of ensuring visitors that your website is secure. Likewise, it’s one of the best things you can do for your website that will go a long way.
Aside from this, you also need to make sure that each page of your Divi website is secure, from images to elements embedded within your pages. On top of that, if you need to link to other websites, make sure they are secure as well.
Google made an announcement way back in 2014 that HTTPS will be a factor in its search results ranking. So by making your site HTTPS secure you’re not only providing your customers with a secure and safe online environment, but you’re also boosting your search engine rankings.
Show Your Face
Your audience wants to know that they’re dealing with a real human. Will you put your trust in someone you’ve never met or seen before? No, right? By letting your potential clients see your face, they’ll feel more comfortable in dealing with your business. Additionally, your business will have a personality instead of just being a business. So consider adding a friendly, smiling photo of yourself and your team. Perhaps, you can even add some behind-the-scenes of everyone in action.
Interact with your clients and be available to them. Often, customers have questions and inquiries that need to be answered promptly. If no one is there to respond to their queries right away or you ignore them, your business may start to lose its credibility.
If you’re busy, consider hiring a virtual assistant to answer emails and inquiries via your social media channels. Also, you may want to create an FAQ section on your official website and social media to make it more convenient for your customers.
Share Reviews And Testimonials From Satisfied Customers
Saying that you’re good at doing this and that is one thing, but having other people say it is a whole different story. Most people would want to have an idea of how your previous clients perceive your business and how they’ve gotten along with it. Hence, testimonials and reviews are one of the most valuable information you can include on your website.
Showcasing your best customer feedback throughout your site will let your audience know that your products or services are high-quality and second to none. Also, consider incorporating third-party review systems like Google Reviews in your site. It will be better for your website and business the more positive feedback and reviews you can get on it.
Provide Social Proof
There is no doubt that social media is a huge part of our everyday lives. It’s what people turn to when thinking about purchasing or working with a brand or business. That’s why a lot of marketers are making it a part of their digital marketing strategies.
By adding social proof on your Divi site, you’re providing your audience an idea of how your following is like on the social media accounts of your business.
Show The Contact Information of Your Company
Avoid hiding the contact details of your business. Showing them all on your site can also help boost trust since you’re letting people know that they can contact you if they have questions or inquiries. There are plenty of websites out there hiding their physical address, emails, and phone or mobile numbers, making it seem like they’re hiding something. For customers, that’s a big red flag, and that’s the last thing you want people to think about your company.
Put Your Audience At The Center Of Your Stories
Whenever you write content, always utilize the word “you.” Doing so places your readers in all your content involving them and making it seem like you’re speaking to them directly. As a result, they’ll be more responsive to your message.
Moreover, you’ll turn visitors off if almost all your content is all about your business. So make sure to create and publish empowering posts where your target audience takes center stage.
Being consistent will ensure your current and potential clients know what they can expect from you. Having a consistent brand can help enhance the overall value of your business as it will reinforce your position within the marketplace. It will also attract quality and better clientele with higher retention rates, as well as raise the value of your offerings. So try to create external and internal goals to maintain the quality of your products or services.
Be transparent and recognize your strengths and weaknesses. You need to be open to these things. If you think that a product or service is not right for a customer, guide him to the one suitable for his needs, even if it means promoting your competition.
Being honest with your customers shows that you care more about them and their needs instead of their money. Likewise, your eagerness to help and assist them will provide them the results they’re looking for. You may not have closed the deal at that moment, but they’ll surely appreciate your honesty and come back to your company for their future needs.
You can build trust on your website by providing your customers with high-quality products and excellent customer service. The online world is extremely competitive, and you’ll likely lose current and potential clients if you leave your website unchecked.
If you find this article helpful or have something to add, do not hesitate to leave a comment below.
Aileen is a Technical and Creative writer with an extensive knowledge of WordPress and Shopify. She works with companies on building their brand and optimizing their website. She also runs a local travel agency with her family. On her free time, she loves reading books, exploring the unknown, playing with her two adorable dogs, and listening to K-pop.