What is the first thing you do when you want to learn more about a product, a celebrity or a company? You google it. Whether on our mobile phone while commuting or on our PC when we get back home, most of us rely on internet to give answers to our questions, and open the doors to knowledge.
So what do your potential clients do when they want to learn more about your company, your services or your products? They search on the web. But guess what? If you don’t have a website, chances are they will go somewhere else, where they can find answers.
Websites are not just for large corporations. Every business, small or large, can get real benefits from having a website. Even solopreneurs, artists or non-profit foundations.
HERE ARE 5 REASONS WHY YOUR SMALL BUSINESS NEEDS A WEBSITE:
1. Your clients will find you more easily
Whether your clients already know your business and want to find your address and opening hours, or whether they are still prospecting and searching for a potential vendor, a website will help your clients find you more easily. As mentioned before, your clients will probably search online to find what they need. For this single reason you want to have a presence online. Sure, you could limit yourself to a listing in the yellow pages, but that would be missing a huge opportunity to market yourself.
2. You will gain more credibility
Having a performing website with modern design and well crafted copy will make you look more professional. Even if your business consists of one person, a professional website is the best business card you can have to convince of your legitimacy. But there is a caveat here: just like the presentation of your sales person, first impressions are very important on your website, so a lot of attention must be given to the design and content of your site.
3. You will have a place to showcase your work portfolio
The best way to convince someone that you are the right person for the job is to show them the great work you have done before on a similar project. A website is the perfect place for that. By adding a portfolio of work, not only do you show real applications of your products or services, you also tap into the power of social proof.
4. You will stand a better chance in front of your competitors
If you are a car dealer, you might be used to pitching your clients face to face and enjoying every opportunity to outsell your competition. But more and more people evaluate products or services online before making a purchasing decision. So if you want to reach your audience all the way to their lounge and convince them that you are better than your competition, don’t overlook the power of a website. Especially if your competition is already online.
5. You won’t ruin yourself
The beauty of a website is that it can be created with a very reasonable budget, yet create a massive return. A website can diffuse your message, build your brand, sell your products online or even collect information about your prospects. All of this 24/7 on a global scale, in any language. Why would you not want one?